Creative Marketing, Brand Strategy & Public Relations
Cake
Media
Liisa Lee’s work in creative direction, marketing, social media, narrative design, food & brand photography, voice acting, and tabletop publishing. Available for select projects and collaborations.
With over 15 years of experience across entertainment, live events, game design, and digital media, I bring a cross-disciplinary approach to PR, marketing, and player-first communications. I build and execute campaigns that are strategic, story-driven, and designed to engage audiences at every touchpoint.
From managing cast and media at AAA events to crafting in-world messaging for immersive games, I connect storytelling, partnerships, and audience experience to drive real impact.
From communications strategy and event production to brand launches, media relations, and audience engagement, I bring ideas to life from concept to launch.
I also produce brand photography through Sugar Studios Inc.
Fan-forward thinking. Built to move people.
Liisa & Cake Media
Cake Media
Creative Marketing & Public Relations
Brand strategy, marketing campaigns, public relations, social media, copywriting, and creative direction for entertainment, hospitality, publishing, and purpose-driven brands.
brand strategy
Positioning, Voice & Messaging
Clear positioning and memorable messaging that help audiences understand who you are, what you offer, and why your work matters.
Build Your Brand
campaign conent
Social Media, Launches & Events
Creative campaigns, content development, promotional partnerships, product launches, live events, and audience engagement from idea through execution.
View Selected Work
publishing and merchandise
Products People Want to Keep
Creative development, product positioning, storefront copy, press materials, branded merchandise, and promotional assets for print and digital products.
Explore Projects
SUGAR STUDIOS INC.
Food & Brand Photography
Creative development, social media and website collateral, catalogs, menus, and promotional branding for print and digital products.
What I Do
Strategic communications, marketing, and creative leadership for entertainment, gaming, nonprofit organizations, and experiential brands.
30% revenue growth • 20K+ media coverage • National brand partnerships
Strategic Communications
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Public relations and communications strategy
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Brand messaging and campaign planning
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Product, event, and launch communications
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Executive and stakeholder communications
Media Relations
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Press outreach and interview coordination
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Creator, influencer, and media relationships
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Talent liaison and live event media support
Editorial & Creative
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Campaign brochures, media kits, and presentations
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Brand storytelling and editorial copywriting
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Website, social media, and marketing content
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Creative direction for publications and visual storytelling
Community & Marketing
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Social media strategy and content planning
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Brand voice development
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Audience engagement and community communications
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Crowdfunding and creator campaigns
Events & Experiences
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Event marketing and communications
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Convention programming and logistics
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Talent coordination and guest experience
Selected Work*
*Some of....
